Albanian Prime Minister Edi Rama promised to turn his country, one of Europe's poorest, into a tourism magnet. The lure of cheaper prices and a taste of the unknown compared with say Greece or Croatia has worked well so far, driving visitor arrivals to a record last year. But for a lot of people, Albania remains off the beaten track. Its isolation during decades of communism under Enver Hoxha left it largely disconnected from the international travel network. Rama, who won a fourth term in power last month, wants to change that quickly. When he toured the soon-to-be opened airport in Vlora, the gateway to Albania's southern beaches, he called it the “mirror of our ambition.” Financed by local investors, the $170 million facility will start charter flights over the summer and be fully operational by the end of the year, its chief executive said. The demand is there. The airport in Tirana, the capital, last year handled 10.7 million passengers, up 48% annually, and the aim is to hit 12 million in 2025. For seekers of sun and sand, Vlora offers another dimension. It will bring passengers to the region where Donald Trump’s son-in-law, Jared Kushner, is planning a glitzy development for rich tourists on the island of Sazan. “The goal is for the entire development on the island and surrounding area to create a powerful magnet for Vlora and Albania,” Rama said last month. The beach at sunset in Vlora Photographer: Atdhe Mulla/Bloomberg |