Digiday Daily
While people are here to celebrate the work, they’re also here to figure out what’s actually working. 
June 17, 2025

Cannes Briefing: The Croisette class of the outpaced

While people are here to celebrate the work, they’re also here to figure out what's actually working.

  • Other Cannes coverage:
    On the second official day of the Cannes Lions Festival of Creativity, Amazon continues its charm offensive on advertisers, announcing a partnership with Disney Advertising that brings its demand-side platform into Disney's Real-Time Ad Exchange. — Ronan Shields
  • Retail media and ad networks are pulling out all the stops at Cannes, but is it enough to woo media buyers? — Kimeko McCoy
  • Omnicom partners with Amazon and Meta to build on live content and live shopping. — Michael Bürgi

Additional coverage:

  • On the second official day of the Cannes Lions Festival of Creativity, Amazon continues its charm offensive on advertisers, announcing a partnership with Disney Advertising that brings its demand-side platform into Disney's Real-Time Ad Exchange.
  • Lobby group Movement for an Open Web has issued fresh calls for the Justice Department to coordinate its proposed remedies to address Google’s monopolies in the ongoing separate search and ad tech cases.
  • While the traffic Reddit is sending to publishers’ sites is still very small, it’s growing for some news publishers.
  • Google’s cookie U-turn eases U.K. Government scrutiny as U.S. antitrust remedy rulings near.
  • From sister site, Glossy: Beauty brands grapple with raising prices as tariff uncertainty continues.
  • From sister site, Modern Retail: Agentic AI is the latest retail buzzword.

Other things to know about
  • The Greater Good Awards have previously recognized impactful work from Samsung, Audible and more. Explore this year's categories and enter by June 27 to save on entries.
  • When teams are misaligned, they can incur hidden costs, including slow campaign rollouts, duplicated work and scattered feedback. Join this virtual event for practical insights into collaboration tools, real use cases and more. Sponsored by Wrike.
  • Neuro-contextual ad targeting mirrors human cognition by acting as a brain to understand audience signals. An AI agent is the body that translates insights into action, making marketers less reliant on traditional contextual tools. Sponsored by Seedtag.

Top Stories
While people are here to celebrate the work, they’re also here to figure out what’s actually working. 

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