Imagine sending AI-crafted emails
with human connection built in.
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If your idea of personalization is still "Hi [First Name]," don't be surprised when no one clicks.
What once seemed like a clever step toward real connection now simply comes across as automation with a name tag. And while the rush to embrace AI and hyper-personalization has undoubtedly revolutionized email marketing, it's also inadvertently stripped away the essential human touch—resulting in an approach that's as transparent as it is ineffective.
But we're here to help. Our must-read eBook, Balancing AI and Authenticity in Email, dives into 20 high-performing campaigns from top brands, revealing how:
- AI can be harnessed to emotionally engage customers with relevant Subject Lines, Offers, and more.
- Zappos blends storytelling, segmentation, and brand voice to cut through inbox noise.
- T-Mobile's "telling, not selling" approach drove 242% higher engagement than average campaigns.
You'll also see how ZOE, our AI Assistant, breaks down what made these campaigns work—proof that AI and authenticity are not mutually exclusive.
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