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Wed, Jun 18, 2025

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Beyond bragging rights, what are the tangible gains of bringing back the Cannes Lions trophy?

Indian agencies continued their success at the Cannes Festival of Creativity on day two.

The Cannes Lions audio category showcased groundbreaking campaigns.

Cannes Lions 2025

	The heart of the matter Pharma, Health and Wellness & Grand Prix for Good picks from Cannes Lions: BE Extraordinary
	Finger on the pulp - Print and publishing picks of Cannes Lions : BE Extraordinary
	A mouthful of sky - Outdoor shines at Cannes Lions: BE Extraordinary
	CMOs at Cannes 2025: Balancing creativity, data, and consumer connection
	The Power of Creativity: Insights from Cannes Lions 2025 and India's big wins
	Cannes Lions 2025: The unskippable power of cinema
	Cannes Lions 2025: Why boldness, not bigness, will steal the show
	Cannes Lions: Where creativity finds its pulse
More on Cannes Lions 2025

Media

	Warner Bros Discovery bondholders approve plan to split the company
	Tata Play, ZEEL expand addressable TV ads with precision targeting on Zee Cinema
	Game on: Phonemakers tap eSports to woo young Indians
More on Media

Marketing

	Toy industry booming with 239% rise in exports in FY23 over FY15
	India's luxury car market gets an EV charge
	Shubhranshu Singh joins Effie LIONS Foundation Board to promote marketing opportunities for under-represented communities
	Export of natural diamonds may see turnaround as China reignites demand
	Sanya Malhotra and Essenzaa launches Bree Matcha
	Ravi Krishnan aims to blend sport, culture & commerce with new venture Abler Sports & Entertainment
	Streaming now: Startups, VCs chase India's micro drama content play
	Flipkart's new campaign redefines smart shopping with unmatched flair
	UK watchdog launches probe into $13.25 billion Omnicom-Interpublic merger
	Vikram Solar's new TVC promotes a brighter future driven by solar energy
More on Marketing

Digital

	The deflationary unit economics of AI
	OpenAI executives have discussed accusing Microsoft of anticompetitive behavior: Report
	Apple must face consumer lawsuit over iCloud storage, US judge rules
	India's digital economy a powerhouse; trust, security key to sustain momentum in AI era: Google India head
	WhatsApp ads will not bother most users, privacy stays intact, assures head Will Cathcart
	Despite law, US TikTok ban likely to remain on hold
	Italy regulator probes DeepSeek over false information risks
	WhatsApp introduces first major advertising features
	Reddit unveils AI-driven ad tools to help brands tap into user discussions
More on Digital

Business of Brands

	Maruti Suzuki aims for 35% rail-based vehicle dispatches by FY31
	In geopolitical storm, companies urge staff to stay social media safe
	Ultraviolette eyes 35% revenue from exports by 2028
	David Beckham launches exciting BEEUP snack brand after lockdown beekeeping hobby turns into passion
	Indian whiskies dominate global charts, claim over half of world's top 20 brands
	Analysts predict strong growth for Bajaj Electricals amid cost optimization and premium products
	Apple's dating app 'problem' in Europe gets court's approval
	Indian consumers shift toward homegrown kitchenware as lifestyle changes drive demand
	Tata Starbucks denies collaboration with Dolly Chaiwala
More on Business of Brands

Research

	CTV viewership soars, 23% Indians go digital-only: Report
More on Research

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