By 2035, Gen Z is set to fuel a jaw-dropping/ massive $2 trillion in consumer spending. Yet, only 15% of marketers are keeping pace with their values-first, digital-native mindset, while others still lack a nuanced understanding of what truly drives this generation.
 

To bridge this gap in awareness, ETBrandEquity, in association with Snapchat, presents 'Find Gen Z on Snapchat' to decode this generation’s pulse. At its core lies the ‘Gen Z Marketing Playbook’, a powerful guide packed with strategies and case studies from leading brands like Ajio, ITC, and Myntra.