At Cannes, the ad industry comes to terms with its entertainment ambitions.
Other Cannes coverage:
- Once a Cannes hotspot, Twitter Beach is no more. In this episode, we explore X’s quiet retreat from the Croisette — and why no one’s talking about the TikTok ban either.
- Omnicom's partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to purchase.
Additional coverage:
- The Guardian's CPMs have been surging as a result of accelerating PMP selling and curation, the publisher claims.
- This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home.
- From sister site, Modern Retail: The rise of Labubunomics: How merchants and marketplaces are cashing in on the viral Pop Mart toy.
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At Cannes the ad industry comes to terms with its entertainment ambitions.
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howdy!
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Once a Cannes hotspot, Twitter Beach is no more. In this episode, we explore X’s quiet retreat from the Croisette—and why no one’s talking about the TikTok ban either.
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We sat down with A+E Global Media exec Ann McGowan to talk about the company's rebrand and where it stands in today's rapidly evolving multiplatform viewing environment.
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howdy!
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Omnicom’s partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to purchase.
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For savvy publishers, audience data is the foundation for long-term revenue, activated by personalization and automation via owned channels.
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howdy!
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The Guardian’s CPMs have been surging as a result of accelerating PMP selling and curation, the publisher claims.
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In a media landscape defined by constant transformation, full-funnel programmatic helps marketers navigate market disruption with agility, insight and unified execution.
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howdy!
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This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home.
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howdy!
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