|
JUNE 18, 2025 |
|
|
|
|
|
|
|
|
Key stat: Two-thirds of US retail media buyers expect to spend more on video advertising over the next 12 months, according to March 2025 data from Koddi. Nearly as many (63%) will up their investments in social media. |
|
Beyond the chart: |
| |
Use this chart: Media planners can use this chart to prioritize video and social placements to align with industry trends, while retail media networks can use it to justify building out more off-site placements for advertisers. |
|
| | | |
|
Related EMARKETER reports: |
| | | | |
EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
Was this email forwarded to you? Sign up here. | | | |
|
|
|
Email sent to: |
|
If you cannot view the HTML newsletter, . |
|
|
|
|
|
|
|
|
|
©2025 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 |
|
|
| | | |
