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JUNE 18, 2025 |
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What percentage of US LGBTQ adults believe companies participate in Pride Month to help their business? |
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A) 38% B) 48% C) 58% D) 68% |
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TOP STORY |
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Consumers aren’t just looking for deals—they’re looking for brands they can trust. Nearly 80% of consumers say they’d be more likely to try a new retailer if it appeared in their bank’s rewards program, according to a new report from EMARKETER and Chase Media Solutions. |
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For advertisers, the report details powerful tools for building real loyalty and creating meaningful connections with consumers. Here are five insights that marketers should know. |
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IN THE NEWS |
TikTok expands AI video suite with new Symphony tools. This launch comes as new tools from Adobe, Amazon, and YouTube are helping marketers make scalable, personalized generative AI video ads. Read online |
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Other headlines: |
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YouTube launches open call to streamline creator-brand deals. Advertisers can post campaign briefs for its 3 million monetized creators to directly respond to. Read online
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Meta launches 11 new AI ad tools at Cannes Lions 2025. The tools lower the creative barrier to entry, especially for small businesses, and help boost retention and ad spend across Meta’s platforms. Read online
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Netflix House locations will open this year, with a Las Vegas location in 2027. Netflix is striking at a moment when mall traffic is showing resilience thanks to luxury and experiential offerings. Read online | | | |
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ANALYSIS |
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Half a decade out from the pandemic, retail has firmly established its “new normal,” one where consumers seek spaces they can relax, people return to the office, and wellness remains a focus. |
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Here are four trends illustrating where consumers are spending their time and how those changes impact retail. |
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PODCAST |
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On today’s episode, Dr. Marcus Collins, author and Professor of Marketing at the Ross School of Business at the University of Michigan, joins us to discuss how retailers are approaching their DEI initiatives under the current administration, the impact of staying quiet this Pride Month, and where the DEI discussion goes next. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. “Behind the Numbers” is made possible by Cint. |
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