TikTok brings expanded suite of generative AI ad tools to WPP, Adobe

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.

Amazon, Roku address CTV advertising reach and efficiency in new deal

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.

The importance of quality third-party data in AI-driven personalization

How DoorDash is evolving its retail media arm as ad revenue grows

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands. 

Why Disney’s Compass seeks true north in data collaboration

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.