Some handy new data tools from Reddit.

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Wednesday, June 18, 2025

American Marketing Association

More Vivid=More Effective? How Saturated Colors Impact Consumer Behavior—And Waste

A Journal of Marketing study finds that products with saturated colors—vivid reds, deep blues, and vibrant greens—are perceived as more effective. Though they grab consumers’ attention, these colors can have unintended consequences on consumer health and sustainability efforts.

Microsoft

AI in Action: Optimize your entire Marketing department

Unlock AI-powered marketing strategies that drive personalization, boost campaign performance, and optimize spend. Download the AI Playbook now.

Social Media Today

Reddit Announces New Conversation Research Tools and Updated Ad Options

Some handy new data tools from Reddit.

Adweek

Viant Swipes at The Trade Desk With a Billboard in Cannes

The billboards target agency, brand, AI, and media execs crossing the Croisette.

Marketing Tech

WhatsApp ads rollout officially begins as Meta abandons 11-year ad-free promise

The global WhatsApp ads rollout has officially started, marking the end of an era for the world’s most popular messaging platform, which has remained advertisement-free since Meta’s $ 19 billion acquisition in 2014.

ON-DEMAND TRAINING

American Marketing Association

Digital Marketing Strategy

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.

American Marketing Association

Navigating Google Analytics 4 (GA4)

Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.

American Marketing Association

Content Marketing

Connect with your audience, and build your brand awareness and trust using content marketing.

Adweek

Dentsu Sports and Entertainment Expands With New Leaders, Analytics, and Anime

Yoshinobu Ise will serve as the new global head of dentsu's sports and entertainment offerings.

Chief Marketer

Trade Show Industry Updates: News, Data, Trends

Exhibit industry news for corporate trade show marketers, featuring intel on research, trends, and company updates.

Search Engine Roundtable

Some Google Knowledge Panel Buttons Going To Wrong Sites

A few months ago, Google added big blue buttons to the knowledge panels within the Google Search results but now, some of those knowledge panels buttons are taking searchers to the wrong site or a site that does not exist.

Search Engine Roundtable

Google Search Console Now Counting AI Mode Clicks, Impressions & Positions

Google has now officially confirmed that Google Search Console is counting AI Mode data. Google said, "AI Mode is now counting towards totals in Search Console."

Chief Marketer

How to Measure Brand Reputation in the Age of AI Search

Brian Snyder, Chief Innovation Officer at Axicom, offered some suggestions on what to measure when it comes to reputation and AI answers.

Social Media Examiner

How to Use AI to Simplify Your Marketing

Feeling overwhelmed by the constant demands of marketing content creation? Wondering how to use AI to make your marketing more effective—and feeling exhausted?