Some handy new data tools from Reddit.

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Wednesday, June 18, 2025

American Marketing Association

More Vivid=More Effective? How Saturated Colors Impact Consumer Behavior—And Waste

A Journal of Marketing study finds that products with saturated colors—vivid reds, deep blues, and vibrant greens—are perceived as more effective. Though they grab consumers’ attention, these colors can have unintended consequences on consumer health and sustainability efforts.

Microsoft

AI in Action: Optimize your entire Marketing department

Unlock AI-powered marketing strategies that drive personalization, boost campaign performance, and optimize spend. Download the AI Playbook now.

Social Media Today

Reddit Announces New Conversation Research Tools and Updated Ad Options

Some handy new data tools from Reddit.

Social Media Today

Meta Hints at New Oakley-Branded Smart Glasses

Meta's new smart glasses are set to be launched later this week.

Adweek

Watch All the Cannes Lions 2025 Grand Prix Winners

ADWEEK rounds up the Grand Prix winners from each category across the Cannes Lions festival.

ON-DEMAND TRAINING

American Marketing Association

Digital Marketing Strategy

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.

American Marketing Association

Navigating Google Analytics 4 (GA4)

Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.

American Marketing Association

Content Marketing

Connect with your audience, and build your brand awareness and trust using content marketing.

Adweek

Disney’s DRAX and Amazon DSP Team Up for Smarter Ad Buys

At Cannes, the companies announced an integration between Disney's Real-Time Ad Exchange (DRAX) and Amazon DSP.

Marketing Dive

Magna latest to downgrade global ad spending forecast, expects $979B

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

ClearVoice

Behind the Byline: Jenny Kiesewetter

Welcome to Behind the Byline, our video series that spotlights the unique personalities, paths, and processes of the ClearVoice freelance community.

The Ahrefs Blog

Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.

This sits at odds with Google’s original search model, which worked by passing on referral traffic to third-party sites. Google is getting better at creating zero-click searches, and that means that websites get fewer and fewer clicks in search.

Search Engine Roundtable

Google Ads New Step-By-Step Conversion Setup

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version.

Chief Marketer

Expo 2025 Osaka, Part Two: 10 Moments We Loved, and Some We Didn’t

Part architectural showcase, part trade show, part biennale, Expo 2025 Osaka, Kansai, Japan, is taking place between April and October 2025 and is expected to attract more than 28 million visitors to the artificial island of Yumeshima, making it...