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This Week On The Measure: - Tech Giants Winning Consumer Fandom
- Longer-Form Videos Dominate YouTube Watch-Time
- Learn More About Video Duration At VidCon
- WBD Splits Up — But Can It Catch Up?
- Nearly 10% Of B2B TV Ad Reach Comes Via Fox News
- Majority Of Sports Viewers Like ‘Prime Vision’ AI Features
- This Week’s Free Report: The CTV Playbook For Marketers
Tech Giants Winning Consumer Fandom MarketCast’s 2025 Brand Fandom study quantifies which brands succeed most with consumers to create long-lasting relationships across multiple touch-points. While various industries are represented, tech giants are winning overall. [READ MORE]
Longer-Form Videos Dominate YouTube Watch-Time Tubular Labs data (first shared with Bloomberg) reveals that 57.2% of YouTube’s minutes watched so far in 2025 were delivered by videos that are 20-plus minutes long. That’s in stark comparison to pure “views,” which are still dominated by Shorts. [READ MORE]
Learn More About Video Duration At VidCon If you’re in Southern California and are attending VidCon in Anaheim, be sure to catch Jill Nicholson (CMO of Tubular parent company Chartbeat) and her session on June 20. The data-focused discussion will dive into exclusive Tubular insights to help publishers, brands and creators better understand the decisions that best drive engagement, views, watch-time and audience growth across platforms. [MORE INFO]
WBD Splits Up — But Can It Catch Up? As Warner Bros. Discovery splits to refocus on its strengths, it has particular ground to make up on streaming. Earlier this year, The Measure’s streaming study, powered by MX8 Labs, showed how what was then “Max” trailed competitors like Peacock, YouTube and Netflix in terms of consumer viewing. [READ MORE]
Nearly 10% Of B2B TV Ad Reach Comes Via Fox News B2B brands are utilizing TV to reach intended buyers, with a heavy focus on news, broadcast and sports programming, as data from iSpot shows. Fox News accounts for nearly one in 10 B2B TV ad impressions, leading all networks. [READ MORE]
Majority Of Sports Viewers Like ‘Prime Vision’ AI Features Recent Hub research around the evolution of sports found that over two-thirds of those surveyed like/love Amazon’s AI “Prime Vision” features being incorporated into game broadcasts. [READ MORE]
This Week’s Free Report: TVREV’s The CTV Playbook For Marketers
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