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Time to bring marketing effectiveness out of the closet?
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ETBrandEquity
Daily Morning Newsletter
Thu, Jun 19, 2025
Top Stories
The lion and the wardrobe malfunction
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Amid the roar of well-dressed ideas at Cannes, it's time to bring effectiveness out of the closet.
Voice of reason: A Cannes Lions Industry Craft Special - BE Extraordinary
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This year, campaigns like "The Hidden Eye Test" by 1001 Optometry cleverly used billboards as vision tests.
Bombay High Court disposes of Sony's plea against TDSAT order in dispute with Tata Play
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The Bombay High Court has directed Sony Pictures Networks India (SPNI) to approach the TDSAT.
The People Report