By Loree Seitz

As the summer heats up and kids get out of school, viewing for the warmer months is expected to see an uptick in streaming as kids and family programming soars, according to Nielsen SVP of product leadership Brian Fuhrer.

The uptick in streaming can already be seen in Nielsen’s May report of The Gauge, which saw streaming’s share of total television usage outpace the combined share of broadcast and cable for the first time ever. Beyond the streaming milestone, May is typically the lowest viewed month of the year, per Fuhrer, who noted that viewing slowly picks up in the summer before coming back in full force with football season in the fall.