Today, we will look at a subscriber’s deck that was sent to me.

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This is a horrible cover slide. It’s got no one-liner, so I have no idea what the product actually is. They use a generic AI image, which tells me they have no branding, emotive element or feel/story/narrative behind the product. It’s sending all the wrong signals.

Nothing here is impressive enough to justify the team slide being the first slide in the deck. The fact that they put the team slide first when it really isn’t a core part of the narrative is actually concerning. Again, it speaks to what might be going on behind the scenes. My guess is that this team believes it has accomplished more than it has, and this can be a recipe for disaster if it comes with a cocky attitude that doesn’t permit customer feedback to drive innovation.

On a side note, I was once given the advice to dress casually in any photo on my deck unless doing B2B and to have a relaxed demeanour. I would suggest others follow that advice. It’s not fair, but investors will look at team pictures and “see” a team they don’t want to back. So try not to make basic mistakes with your images. I see some like this where I feel individual images without the jackets would come across better.

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