Top Stories

	Fits, feeds and futures: How brands win Gen Z fashion
	This piece explores how new-age brands are engaging Gen Z by leaning into content, culture, and authenticity.

	Marketing Matters: Prashant made Britannia go viral
	How Schabang and Tilt teamed up to use the cultural tension with foreign food names as an opportunity.

	How fashion ads went from sexy to scrutinised
	In this new era, what an ad says about a brand is more important than what it sells.

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