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Sept. 15, 2025
| This week’s agencies news and insights for marketing leaders
Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel cited several lingering barriers to growth.
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Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced Audience suite next year.
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The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.
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Find your way back to buyers in the new zero-click reality. Join experts to learn how to successfully fill the confidence gaps AI leaves behind.
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The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media networks.
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The brand has worked with an agency team including Nice&Frank, The Door and Spark Foundry to find unique ways to get out its “Slow” message.
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Brands using Amazon DSP will be able to directly buy premium Netflix inventory, another sign of the e-commerce giant’s dominant ad-tech stature.
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Front Row Connection is powered by Epsilon Retail Media and comes as the commerce media space continues to evolve and mature.
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