|
On social video platforms, unexpected partnerships are creating opportunities to reach highly engaged audiences across genres, and uncover chances to reach new viewers. But how do brands, creators and publishers find and execute these surprising campaigns? Tubular's new report, Unexpected Partnerships: Unlocking New Opportunities, showcases recent examples of partnerships that went outside of the obvious, leading to increased engagement and views, while uncovering new audiences. Some of the biggest examples included: - User-generated TikTok content around Charlotte Tillbury and Formula 1 resulted in 9.6 million views and 852K engagements on the platform over the last year.
- Official Arcane and Fenty collaboration posts generated 1.2 million engagements on Instagram, while creators fueled another 1.6 million as a result of the campaign's success.
- Le Creuset's Singapore page increased its engagement by more than 216x compared to its normal posts, thanks to an enterprising collab with Pokémon.
Discover more about surprising video collaborations, and how you utilize them. Download Tubular's Unexpected Partnerships: Unlocking New Opportunities report today.
|
