The new engagement and interaction options for chats address users’ demands, per the platform.

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Tuesday, September 16, 2025

American Marketing Association

Does Automated Lead Nurturing Really Work? A New Study Challenges the Hype

A Journal of Marketing study finds that Automated Lead Nurturing works best when used for new leads, short sales cycles, and lower-value deals. However, its benefits decline for high-ticket purchases or industries where buyers conduct extensive independent research.

BrandPilot

The Uncontested Paid Search Problem: Wasting Your Budget?

The Hidden Cost of Google Ads: Stop paying the Google Tax

Social Media Today

Snapchat Adds Infinite Retention and Group Streaks

The new engagement and interaction options for chats address users’ demands, per the platform.

Digiday

Brands turn to Discord servers as a means to reach niche influencer channels in their own 'communities'

As Discord steps up its pitch to advertisers, brands are increasingly approaching the platform as an influencer marketing play, sponsoring niche …

Adweek

NFTs and Labubus Prove the Hype Has Become the Product

The dizzying trend cycle is both a prime opportunity and a challenge for marketers.

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

Adweek

Rembrand Merges With Spaceback to Build AI-Powered ‘Ad Factory’

The merger pairs virtual product placement with social-content automation to make ads more engaging—and harder to ignore.

Social Media Today

Threads Experiments With Communities To Spark Topical Engagement

The new feature, which looks a lot like X’s communities, could be another way to gather users around topics and discussions of interest.

ClearVoice

How to Get Better Content Without Doing All the Writing Yourself

Great content doesn’t just happen at the keyboard. It happens in the space between briefing, editing, and the conversations in between.

Search Engine Roundtable

Bing Places Update Coming Soon: Navigation, Experience & More

Microsoft sent out an email on Friday informing businesses that changes are coming to Bing Places, the portal businesses can go to in order to update their business details on Bing Maps.

Marketing Dive

KFC hires Wingstop marketer as CMO to fire up comeback plan

Melissa Cash takes over at the Yum chain for Catherine Tan-Gillespie, who was promoted from CMO to president in April.

SEMrush Blog

AI B2B Marketing Has Limits: Why Humans Still Matter

AI can draft content and score leads, but it can’t build trust or read the room. Here’s why the human side of B2B marketing still matters.

Digiday

Media Buying Briefing: FullThrottle offers an easy button for smaller agencies and brands

As the holding companies look to either get bigger or bow out of the race to the top of the heap, the rest of the media agency world is readying …

EVENTS & LIVE TRAINING