The new feature, which looks a lot like X’s communities, could be another way to gather users...
The new feature, which looks a lot like X’s communities, could be another way to gather users...
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Tuesday, September 16, 2025
 
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American Marketing Association
Does Automated Lead Nurturing Really Work? A New Study Challenges the Hype
A Journal of Marketing study finds that Automated Lead Nurturing works best when used for new leads, short sales cycles, and lower-value deals. However, its benefits decline for high-ticket purchases or industries where buyers conduct extensive independent research.
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BrandPilot
The Uncontested Paid Search Problem: Wasting Your Budget?

The Hidden Cost of Google Ads: Stop paying the Google Tax

 
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Social Media Today
Threads Experiments With Communities To Spark Topical Engagement
The new feature, which looks a lot like X’s communities, could be another way to gather users around topics and discussions of interest.
 
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Chief Marketer
Story Mining: The Essential PR Pro Skill for the AI Era
Story mining, the ability to consistently uncover and shape compelling narratives from everyday business activity, has become essential for PR pros.
 
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Adweek
Nate Bargatze Makes Jeans Joke While Introducing Sydney Sweeney and Other Emmys Takeaways
The 77th Emmys were a big night for The Studio and brands.
 
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ON-DEMAND TRAINING
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American Marketing Association
Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI. 

 
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American Marketing Association
Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

 
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Search Engine Roundtable
No, Google Search Console Did Not Add An AI Overviews Filter
No, Google Search Console did not add an AI Overviews filter to the Search Performance report. There was a ton of buzz this morning that Google added the ability to filter out AI Overview data in Search Console, but it was a fake and not a real screenshot.
 
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Chief Marketer
Shoppers Prefer Cash Back Over Points for Loyalty Programs
Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.
 
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Marketing Dive
Why marketers still struggle to capitalize on in-store retail media
Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel cited several lingering barriers to growth.
 
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Search Engine Roundtable
PSA: Most Third Party Google Search Tracking Tools Are Broken
Most of the third-party Google Search tracking tools are broken and not tracking properly. This seemed to start when Google turned off the ability to show 100 search results per page.
 
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Marketing Dive
Why marketers need to bridge the gap between Martech and Adtech
The boundaries between Martech and Adtech are dissipating, prompting a necessary reevaluation of how technology supports marketing objectives. Many …
 
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Adweek
NFTs and Labubus Prove the Hype Has Become the Product
The dizzying trend cycle is both a prime opportunity and a challenge for marketers.
 
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Digiday
In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations
These days, it's still where business gets done, but increasingly for a narrower slice of the ecosystem.
 
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EVENTS & LIVE TRAINING