Oct. 1 - Target’s ‘Stranger Things’ marketing blitz

Oct. 1 - Target’s ‘Stranger Things’ marketing blitz | Top industry events for 2026

Top marketing conferences to attend in 2026; Mastercard makes bigger grab for commerce media dollars with new network; ChatGPT lets shoppers buy products within the platform

View online | Signup

Daily Dive

Oct. 1, 2025 | Today’s news and insights for marketing leaders

BROUGHT TO YOU BY — Marketing Dive’s studioID

Succeed in Purpose-Driven Marketing

63% of consumers favor purpose-driven brands. Explore six steps to use purpose-driven campaigns to grow sales by 50%, foster customer loyalty, and produce a positive social impact in this playbook.

Target plots retail, marketing blitz around ‘Stranger Things’ final season

Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from the show.

Top marketing conferences to attend in 2026

Organizers including the Association of National Advertisers and the Consumer Technology Association have already started to map out their plans.

Mastercard makes bigger grab for commerce media dollars with new network

In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, Citi and Microsoft.

Boost your lead generation: 21 high-performing campaigns

Fine-tune your lead-generation strategy with a look at what turned over 283,000 curious B2B leaders into marketing-qualified leads (and what didn’t). Download playbook.

ChatGPT lets shoppers buy products within the platform

Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said.

From Our Library

Virtual Event Playback

What We’re Reading

MediaPost