Oct. 2 - Qdoba CMO on making a national brand | General Mills attempts sketch comedy

General Mills doubles down on snackable content with sketch series; How Oura keys into self-expression to reach Gen Z, millennials; Top marketing conferences to attend in 2026

View online | Signup

Daily Dive

Oct. 2, 2025 | Today’s news and insights for marketing leaders

BROUGHT TO YOU BY — Marketing Dive’s studioID

Succeed in Purpose-Driven Marketing

63% of consumers favor purpose-driven brands. Explore six steps to use purpose-driven campaigns to grow sales by 50%, foster customer loyalty, and produce a positive social impact in this playbook.

Q&A

Qdoba’s new CMO on turning the fast-casual chain into a national brand

As it rapidly expands, the chain looks to raise awareness with its first national marketing campaign, newly appointed CMO Jon Burke explains.

General Mills doubles down on snackable content with sketch series

“The Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the “unsung heroes” of the snack aisle.

How Oura keys into self-expression to reach Gen Z, millennials

The brand is betting on channels where return on investment is strongest as it launches a ceramic smart ring in different colors for the first time.

Why react to audience trends when you could predict them?

Get an inside look at Square’s trend-prediction model and category-leading campaigns. Plus, our experts bet big on what’s next for marketing. Watch it all here. Watch now.

Top marketing conferences to attend in 2026

Organizers including the Association of National Advertisers and the Consumer Technology Association have already started to map out their plans.

2026 B2B Marketing and Sales Predictions Survey

What trends, challenges, and shifts do you foresee for 2026? Complete our brief survey. And be entered for a chance to win one of five $250 gift cards.

Take the survey

From Our Library

Virtual Event Playback