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Oct. 2, 2025
| This week’s mobile news and insights for marketing leaders
DealQuest: Revenge of the Munchies offers bigger rewards the deeper players get into the game, potentially attracting cash-crunched consumers.
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Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.
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Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends.
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Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.
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“The Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the “unsung heroes” of the snack aisle.
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The brand’s latest campaign has a particular focus on TikTok and, for the first time, Snapchat, via a virtual try-on lens.
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David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps into fandom and nostalgia.
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Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said.
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With tariff fears growing, IAB revised its 2025 ad spend forecast down.
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What We're Reading
Modern Retail
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MediaPost
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Food Dive
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