Let’s talk about a silent killer of conversions: the waiting game. You’ve spent time and money getting a customer to your website, they add something to their cart and then... silence. You think they’ll come back. They think you don’t care.

Some marketers set up one welcome email campaign and think the job is done. But a single email is rarely enough.

The good news? This isn't a product issue, it's a communication issue. And it’s one you can solve by meeting your customers where they are, right when they need you.