Weekender: Inside Domino’s first refresh in a decade

Weekender: Inside Domino’s first refresh in a decade — including its ‘cravemark’

Signup

Weekender

Oct. 11, 2025 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Rokt

Scaling Acquisition Success

See how BJ’s Wholesale Club achieved 300% growth in member acquisition with Rokt Ads. Read the case study.

Inside Domino’s first refresh in a decade — including its ‘cravemark’

With younger consumers in mind, agency WorkInProgress helped the pizza chain craft a new look and sound, including an audio-visual expression.

Kraft Heinz CMO on being culturally nimble without losing brand equity

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every viral opportunity.

Inside CeraVe’s social-first partnership with the NBA

The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based teaser phase.

How Gen Z and Millennials shop today

We analyzed $3 billion in real purchases to uncover what really drives Gen Z and Millennial buying decisions across industries. Get the full report.

In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’

PepsiCo has tripled content production and seen sales growth for brands like Mug since integrating the agency closer to its internal teams.

Why brands should stand firm on their values despite the fear of backlash

Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.

The Top Trends in CPG Marketing

Marketing remains a priority for CPG brands even amid economic pressures. Learn how Coca-Cola leverages generative AI and how legacy brands can crack the social-first marketing code in this Trendline.

Access Now

From Our Library

Playbook

Best of What We're Reading

PR Week