Consumers are particularly value-conscious these days, actively searching for bargains and rethinking their approach to buying groceries. In a January Nielsen IQ report, 87% of shoppers reported adjusting their grocery spending habits.
Whether it's through AI-powered Streaming TV ads, display ads via Amazon DSP, or sponsored ads, Amazon Ads can help brands connect with value-conscious shoppers. Learn more about how our AI technology connects content to commerce to help brands reach today's grocery shoppers.
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