AI isn’t failing to deliver ROI

Hi there,

How do you know what’s working?

AI is reshaping budgets and expectations fast—and measuring real ROI has never mattered more. In our State of B2B Software & AI Spend research, nearly a quarter of companies said they dedicate 10% or more of their IT budget to AI initiatives.

But traditional ROI models weren’t built for AI. They measure linear technology implementation – not the compounding, long-term value AI delivers. 

That’s why so many CFOs are asking: 

• Why aren’t our AI pilots delivering ROI?
• What’s missing from our AI efforts?
• Are we measuring the right things?

Get the answers to these questions and more in The Real Barrier to AI ROI: People, and Their Resistance to Change.