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Daily Morning Newsletter

Fri, Oct 17, 2025

Top Stories

How reality finally caught up with MTV

MTV, a force that once redefined music consumption and youth trends, is now shuttering its music channels in Europe.

The Role of a Chief Creative Officer in 2025 and beyond

Visionary leaders pave the way for teams by fostering an atmosphere of empathy and respect.

Gujarati films find their mojo, and the moolah

The Gujarati film industry is experiencing a boom. Universal stories and modern themes are attracting audiences.

Business of Brands

	Fossil India is said to weigh IPO that could raise $400 million
	Etihad plans to fly more tourists to India and ramp up cargo ops
	India's wearables firms venture abroad as local market wears a weary look
	Smucker sues Trader Joe's for trademark infringement
	FSSAI directs states to ensure removal of 'ORS' from product labels and brand names
	Waymo plans to bring its driverless taxis to London in 2026
	Apple lobbies India to change tax law seen hindering its expansion
	Galeries Lafayette sets foot in India with Mumbai store
	Indian market will be like a rocket given its population and motorisation: Hyundai Global CEO Jose Munoz
	'Old' is gold this wedding season
More on Business of Brands

Digital

	Deepika Padukone speaks as Meta AI integrates Bollywood voice for India Expansion
More on Digital

Marketing

	Under the scanner, yet generic cough syrups hit shelves
More on Marketing

Advertising

	AmritCem makes a smooth finish in Meghalaya focused campaign
	Servotech Renewable appoints Sonu Sood as its brand ambassador
	Swiggy lights up Diwali in the memeverse
	Shiyomi or Shaomi? Xiaomi escalates into MTV Roadies' style banter in new campaign
	Frido shows true comfort in the new campaign
	Mr.DIY India celebrates the true spirit of Diwali by capturing the 'art of giving'
	Advertising council to use AI, MI tools to tackle digital challenges
	Preity G Zinta becomes the face of Swa Diamonds
	Dhara's new campaign rediscovers the joy and love of food
More on Advertising

Media

	Culver Max reports rise in subscription revenue, sees profit dip amid ad slowdown in FY25
	Taking on a new role: Streamers now exhibiting on bigger screens
	Tamil Nadu govt postpones Hindi ban Bill on advertisements, films
More on Media

The People Report

	Another Apple executive leaves for Meta as AI talent war heats up: Bloomberg
	Benetton names Nikhil Upadhye as Managing Director for India
	Infectious Advertising appoints Smriti Tewari as business head
More on The People Report

Brand Connect Initiative

Seagram's 100 Pipers Travel Gear celebrates real changemakers in new campaign

What's happening at ETBrandEquity

Agentic Marketing 2025

A CMO's tenure has never been more challenging. Today, customers are constantly sifting between channels, and their threshold for a seamless experienc...

Thu, 30 Oct 2025