Community isn’t just a buzzword in B2B marketing — it’s a driving force shaping careers, fueling...

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Thursday, October 23, 2025

ClearVoice

CV MIC: Matt Carnevale, Head of Community at Exit Five

Community isn’t just a buzzword in B2B marketing — it’s a driving force shaping careers, fueling collaboration, and sparking innovation.

Social Media Today

Google Offers AI Education in New ‘Skills’ Platform

Many courses are available for free, though some require a Google Cloud subscription.

Adweek

Advertisers Can Buy Tubi Ads via Demand-Side Platform StackAdapt

The streamer-DSP integration follows a similar deal between Amazon and Netflix.

Marketing Week

How Audi UK goes against category conventions to avoid the auto industry’s ‘biggest dangers’

Audi's UK marketing boss says its four-decade partnership with agency BBH has allowed the car marque to "be bolder than most brands would dare".Source

Adweek

Purpose-Driven: How Lyft Balances Tech, Trust, and Human Connection

Building an AI-native organization rooted in psychological safety, critical thinking, and purposeful execution.

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

Marketing Week

Gousto looks to ‘decouple’ from the competition as sales rise

The meal box brand wants to move beyond competing with category rivals to take on the supermarkets and win a bigger share of dinnertime.Source

SEMrush Blog

Google Ranking Factors and How to Optimize for Them

Key Google ranking factors include content quality, linking domain variety, and page experience elements.

Digiday

The Rundown: OpenAI’s ChatGPT Atlas browser aims to turn the internet into a conversation

What marketers need to know about what to expect when the internet becomes chat.

Chief Marketer

Personalization Isn’t Everything: The Case For Marketing That Brings People Together

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, right time, right channel).

Social Media Today

Meta Adds Warnings To Protect Older Users From Common Scams

Older users are losing billions to scams each year.

CMSWire

The Night a 3 a.m. Fire Alarm Exposed Customer Service’s Biggest Flaw

A hotel fire alarm, a flat response and a hard truth about human CX.Continue reading...

Chief Marketer

Viamedia All In On AI with Brand and Platform Refresh

Partner Content from Viamedia Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem.