Community isn’t just a buzzword in B2B marketing — it’s a driving force shaping careers, fueling...

	View in Browser
Thursday, October 23, 2025

ClearVoice

CV MIC: Matt Carnevale, Head of Community at Exit Five

Community isn’t just a buzzword in B2B marketing — it’s a driving force shaping careers, fueling collaboration, and sparking innovation.

Marketing Dive

Netflix’s ad biz accelerates — what’s next as AI, M&A opportunities loom

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double its ad revenue in 2025.

Adweek

Omnicom Expects to Close IPG Takeover in November

Omnicom Group said it expects its takeover of IPG to close in November, as it reported 4% revenue growth in Q3 2025.

Marketing Week

Hermès credits loyal fans for sales uplift as new customers decline

The French luxury house says it will "pursue the year with confidence" despite volatility in the market.Source

Digiday

The Rundown: OpenAI’s ChatGPT Atlas browser aims to turn the internet into a conversation

What marketers need to know about what to expect when the internet becomes chat.

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

Marketing Week

Two-thirds of B2B marketers say lead gen tactics changing

B2B brands are ramping up their focus on creating content and investing in social media to generate leads and drive engagement.Source

Adweek

Purpose-Driven: How Lyft Balances Tech, Trust, and Human Connection

Building an AI-native organization rooted in psychological safety, critical thinking, and purposeful execution.

Search Engine Roundtable

Daily Search Forum Recap: October 22, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.OpenAI released its web browser named ChatGPT Atlas...

Marketing Dive

Beware of ‘Cranpus’: Ocean Spray evolves brand platform for holidays

The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s advertising noise.

Search Engine Roundtable

Google Tests Different Recipe Card Sizes Or Is It A Bug

Google may be testing displaying different-sized cards for recipe results in the Google Search results. The cards show large and small graphics that make the results look misaligned.

Social Media Today

YouTube Previews Its Upcoming Likeness Detection Tool

The system will use facial scans to detect depictions of your image across video uploads.

Chief Marketer

ScreenShift’s “Aha” Moments

What were the key takeaways and “aha” moments the October 14 ScreenShift event? We asked panel moderators to share their thoughts on an conference that brought together thought leaders from agencies, brands, platforms and tech.