The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is...

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Thursday, October 23, 2025

Marketing Dive

Netflix’s ad biz accelerates — what’s next as AI, M&A opportunities loom

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double its ad revenue in 2025.

Social Media Today

Meta Continues to Miss the Mark With New App Additions

Has Meta built any meaningful new element in its apps in the last five years?

ClearVoice

CV MIC: Matt Carnevale, Head of Community at Exit Five

Community isn’t just a buzzword in B2B marketing — it’s a driving force shaping careers, fueling collaboration, and sparking innovation.

Marketing Week

Hermès credits loyal fans for sales uplift as new customers decline

The French luxury house says it will "pursue the year with confidence" despite volatility in the market.Source

Marketing Week

Two-thirds of B2B marketers say lead gen tactics changing

B2B brands are ramping up their focus on creating content and investing in social media to generate leads and drive engagement.Source

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

Digiday

Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.

Marketing Dive

Omnicom outlines biggest synergies with IPG as mega-deal nears close

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%.

Adweek

Xbox Invites Players to See the World as One Big Console

Michel Gondry’s surreal vision powers new Xbox campaign that blurs life and play.

Marketing Tech

What the TikTok sale means for US digital engagement

It looks as if ByteDance is finally divesting its US TikTok operations under political pressure.

Social Media Today

YouTube Previews Its Upcoming Likeness Detection Tool

The system will use facial scans to detect depictions of your image across video uploads.

Search Engine Roundtable

Google Local Profile AI Mode History Button

Google is testing showing an AI Mode history button within the local panel in Google Search. When you are viewing a specific business or organization, there may be an AI Mode button in a history enclosure under the call, directions, buttons.

Adweek

Inside the Closed-Door Meeting Where Marketing’s Power Players Map The Future

ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector.