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The Digiday Media Buying and Planning Awards are now open for entries. You can check out a sneak peek of the category lineup below. We've introduced seven new categories this year including Best Creative Use of AI, Best Use of Audio, Best AI Platform and more. These, in addition to our existing lineup of categories, provide even more opportunities for your team's work to be recognized by Digiday. If you're ready to begin preparing this year's submissions, you can get started here. Submit by December 19 to receive the best rate on entries.
Best Creative Use of AI NEWAwarding the campaign or initiative that has most successfully harnessed artificial intelligence in a creative application, driving innovation and enhancing audience engagement. Best AI Platform NEWAwarding the AI platform that has most effectively empowered brands or agencies to optimize media performance, streamline operations and deliver measurable business results. Best Use of AI in Research NEWAwarding the strategy that has most successfully leveraged AI to uncover insights, predict trends or inform decision-making, including the creation of synthetic audiences. Best Use of AI in Search NEWAwarding the campaign that has most effectively utilized AI to optimize search strategies, enhance targeting precision, and maximize visibility and performance. Best Use of AI in Planning NEWAwarding the campaign that has most successfully applied AI-driven insights or automation to inform, enhance or optimize media planning and strategy. Best Use of Audio NEWAwarding the campaign that has been most successful in achieving its objectives through audio mediums including podcasts, streaming content and radio.
Contact Us Questions about the program? Need help deciding what categories are the best fit? Interested in sponsorship opportunities? Interested in being a judge?
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