AI is taking jobs from marketers in areas such as SEO and ad production, but the challenge remains...

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Wednesday, November 12, 2025

Marketing Week

What Amazon’s 14,000 layoffs reveal about AI’s grip on marketing

AI is taking jobs from marketers in areas such as SEO and ad production, but the challenge remains the same: make yourself irreplaceable by creating value.Source

Chief Marketer

3 Reasons Your Executive Isn’t Breaking Through on LinkedIn—and What to Do About It

LinkedIn is a great place to break business news. But the facts are only half the story. If your executives are sounding more like a press release than like the unique human they are, it’s time for a refresh.

Search Engine Roundtable

Daily Search Forum Recap: November 11, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google is not killing off schema...

Digiday

Job cuts hit 22-year October high as retail layoffs from Amazon to Target mount ahead of holidays

Employers slashed 153,074 jobs last month, up 175% from a year earlier, according to Challenger, Gray & Christmas.

Chief Marketer

The Tipping Point in Media Buying: Where Data, Technology, and Creativity Converge

Former Havas Media executive Michele Madaris, now Media Director of Boathouse on the agency side, believes media buying is at an inflection point. She explains why the future belongs to strategists who can unify creative intent with commercial precision.

ON-DEMAND TRAINING

American Marketing Association

Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

American Marketing Association

AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

Adweek

Getting Human-driven, AI-assisted Marketing Right

Part of surviving this new era, Hunt argues, is breaking free from the very channels that are faltering. “We call it loop marketing, which is humans and AI coming together to create but also personalize your messaging and your content on a one-to-one level.”

CMSWire

Is Generative AI Finally Paying Off? Wharton Says Yes (Mostly)

A new Wharton study finds two thirds of businesses are actually seeing a positive ROI from generative AI. Is it a watershed moment?Continue reading...

Adweek

Warner Bros. Discovery’s M&A Madness

WBD has hung a 'for-sale' sign, and potential buyers are circling.

Social Media Examiner

Using AI to Automate Your Social Media and Your Marketing

Are you overwhelmed by repetitive marketing tasks that eat up your entire day? Wondering how AI automation could give you back time to focus on what really matters in your business?

Search Engine Roundtable

Google Negative Review Extortion Scams Reporting Form Seems To Work

A month ago, we reported Google added a new form to report negative review extortion scams on your Google Business Profiles and local listings. Google also listed some tips on how to handle these extortion attempts.

The Ahrefs Blog

AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same

This shift happened fast. In 2024, AI Overviews rolled out to millions of searches, ChatGPT climbed into the top ranks of global websites, and the once-reliable #1 Google spot began losing a third of its clicks. Suddenly, SEO wasn’t just…Read more ›

CMSWire

Stop Treating Your Contact Center Like a Cost — It’s a Catalyst

Once seen as a cost burden, contact centers are now driving revenue and retention thanks to AI’s real-time intelligence.Continue reading...

EVENTS & LIVE TRAINING