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| How to respond to lazy criticism
Read time 2.0 minutes. | When I meet early founders, most want to talk about product features. But the truth is that distribution is harder than building the product. If you don’t solve for it up front, you’ll end up with something polished that nobody ever sees. | This is especially true as AI becomes more prominent and most software, AI and enterprise companies can have their products replicated in days or sometimes even just a few hours. Having a product is no longer an advantage like it was 20+ years ago. | | CTV ads made easy: Black Friday edition | | As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting — plus creative upscaling tools that transform existing assets into CTV-ready video ads. Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply. | Use code GET5K now | |
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| Think about it this way: every startup is playing on “hard mode” for distribution. It always takes more time, more money, and more energy than you think. Which means you need a plan for how you’ll reach people before you decide what to build. | Founders who get this right usually start with a distribution wedge: | A channel they know deeply (maybe they’ve sold into the same industry before). An emerging platform where early adopters gather. A content style or community that they already know how to reach authentically.
| From there, they work backwards to the product, designing something that amplifies that edge. | The mistake I see often is founders doing the reverse. They build a product they love and then scramble for users later. “We’ll just figure out distribution” is a death sentence. | If you had to launch tomorrow, what’s your unfair advantage in getting the first 1,000 people to care? Start there. The right product is the one that makes that edge unstoppable. | | Do you have an unfair edge at distribution? | | | Missed OpenAI? The Clock Is Ticking on RAD Intel’s Round | | Ground floor opportunity on predictive AI for ROI-based content. | RAD Intel is already trusted by a who’s-who of Fortune 1000 brands and leading global agencies with recurring seven-figure partnerships in place. | $50M+ raised. 10,000+ investors. Valuation up 4,900% in four years*. | Backed by Adobe and insiders from Google. Shares at $0.81 until Nov 20 — then the price moves. Invest now. | Lock $0.81 Shares Before 11/20 | This is a paid advertisement for RAD Intel made pursuant to Regulation A+ offering and involves risk, including the possible loss of principal. The valuation is set by the Company and there is currently no public market for the Company's Common Stock. Nasdaq ticker “RADI” has been reserved by RAD Intel and any potential listing is subject to future regulatory approval and market conditions. Investor references reflect factual individual or institutional participation and do not imply endorsement or sponsorship by the referenced companies. Please read the offering circular and related risks at invest.radintel.ai. |
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| | Onwards and Upwards, | | Liam Gill | |
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