How Colleges Are Winning Back Trust

Colleges are operating in an environment of growing skepticism. Many Americans are questioning the cost, value, and mission of higher education.

Reputations may be slow to change — but they can evolve with intention, creativity, and the right strategies. Raising Your College’s Profile provides the tools and inspiration to help your institution stand out from the crowd.

Drawing on real-world examples and original research, this Chronicle report examines how three colleges redefined their reputations and found new ways to connect with their audiences.

Order this report to learn how to:

• Position your institution for long-term recognition and resilience.

• Address public skepticism head-on with transparency and purpose.

• Craft authentic messaging that reflects your college’s values and impact.

• Rebuild credibility through partnerships with employers, alumni, and local communities.