| Meta earning billions from scam adverts |
Meta users are exposed to 15 billion scam ads every day and Meta projected that 10% of its earnings in 2024, or $16bn, came from fraudulent ads for scams and banned goods, leaked documents show.
We examine why scams are so prevalent on Meta platforms, and reveal
three recent fraud tactics used on Facebook, Instagram and WhatsApp. |
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| How to spot a scam text |
Scam messages are engineered to steal your details to con you now or in the future. By using identity-masking technology to change the name displayed as the sender, scammers often make it look like a legitimate organisation is contacting you.
Whether it's claiming you've missed a delivery or pretending to be a family member or friend in need, there are many different tactics used in text scams.
Take a look at these examples, so you can be prepared.
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| Share the safety |
Staying informed is the best defence against scams. You're already receiving our scam alerts, helping you stay one step ahead of the latest threats.
Why not extend that protection to your loved ones? Share this email with your friends and family so they can also stay safe and informed.
Or, if you've been forwarded this email,
sign-up here to get it every week.
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| How recovery scammers target Trustpilot reviews |
Victims using Trustpilot to warn others are falling prey to 'recovery scams', which is when when fraudsters contact people who have already been scammed, claiming to be able to recover lost money, only to defraud them again.
Typically, the perpetrators are the ones who scammed you the first time under a different name, but now we have found scammers operating on the reviews site, Trustpilot.
Find out how this type of scam works and learn how to stay safe.
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| Scam sharer tool |
| There's an easy way to make us aware of scams directly with our
scam sharer tool.
Tell us your experiences of phishing emails, fake texts, cold calls and other types of fraud. |
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Stay safe,
Which? Scam Alert Team
You're receiving this email because you signed up to the Which? Scam Alerts. |
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