While Netflix's intention was more transparency and clarity over reach methodology, marketers...

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Thursday, November 13, 2025

Digiday

Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric

While Netflix's intention was more transparency and clarity over reach methodology, marketers aren't yet confident in how accurate it really is.

Adweek

EXCLUSIVE: WPP Names Elav Horwitz Its First-Ever Chief Innovation Officer

Horwitz will step into the CIO role just two months after Cindy Rose took over as CEO, as the company works to turn around its troubled fortunes.

CMSWire

What Is Customer Journey Analytics Software?

Customer journey analytics software turns scattered data into clear insight, helping teams predict behavior, improve CX and increase conversion.Continue reading...

Marketing Week

Tesco embraces episodic storytelling and the magic of a ‘perfectly imperfect’ Christmas

Moving away from one main hero ad, Tesco’s Christmas campaign is made up of 11 episodes based on customers' interpretations of Christmas.Source

Marketing Week

‘Trusted more than brands’: Unilever on mixing creators with ‘marketing science’

Unilever's home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its 'Cleanipedia' initiative.Source

ON-DEMAND TRAINING

American Marketing Association

Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

American Marketing Association

AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

Contently

A Marketer’s Guide to the New Alphabet Soup of Search: SEO vs. AEO vs. GEO

Online search used to be controlled by big search engines like Google or Bing. But things are changing. Fast. The...

Marketing Dive

How McDonald’s turned K-pop fandom into a mass-market cultural play

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the group’s return.

Buffer

Replying to Comments Boosts Engagement by 5-42% on These Major Platforms

Replying to comments can boost social media engagement by 5-42% across platforms, according to our analysis of nearly 2 million posts. Here's how it works and why it matters.

Chief Marketer

How a PR Team Used AI to Scale Smartly, Thrive and Achieve a 5X ROI in 10 Days

AI is a readymade solution for scaling. For the price of a ChatGPT subscription, the firm expanded capacity immediately in a way that could also easily cut back without impacting the team.

Social Media Today

Snapchat Brings Back 2D Bitmoji in Response to User Demand

So you can get back to your Bitmoji roots.

Adweek

The Worst Ad of the Year

Rarely in the annals of modern advertising has such a poorly-made ad, for such a big brand, been the recipient of such a huge global media budget.

Chief Marketer

Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.

EVENTS & LIVE TRAINING