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Welcome to another round of 3 Good Things, my catch-up with creative people whose taste I trust implicitly. We chat about routines, tiny joys, and whatever things they can’t stop thinking about.
Today’s guest is Ingrid Nilsen, co-founder of the fragrance company The New Savant, whose candles I’ve been a fan of for many years now (and with whom I just launched a new holiday collection). Read on for Ingrid’s insights on maintaining boundaries, her reading rituals, and what it takes to create an unforgettable scent. Today’s issue is unlocked for all, courtesy of The New Savant!
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Catch up on the latest from Downtime:
A low-cost way to delight *almost* everyone on your gifting list. [from the archives]
The backstory on how the Downtime x The New Savant collaboration came about.
Coming up next week: Gifts under $50, personalized gifts, and gifts for kids. Plus, my answers to your toughest gifting questions. Oooh, baby.
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Ingrid Nilsen is no stranger to the creative, entrepreneurial life. She kick-started her career with a bang, becoming one of YouTube’s top beauty creators on the platform in the 2010s when she was in her early twenties. I remember first discovering Ingrid’s channel back then and feeling seen: here was someone who was also olive-skin-toned, trying to figure out how to get perfectly frizz-free, straightened locks and pinch-blushed cheeks. (Later, to my delight, I’d learn that Ingrid and I share a mixed Asian background.) I avidly followed her every Bath & Body Works haul (throwback!) and so did the millions of fans who followed her.
In a bold move, Ingrid said goodbye to all that in 2020. She decided to quit the influencer life (and all the paychecks that come with it) for good, doing what feels right for her, which was, fortunately for us, continuing to create in another, more deliciously scented way. Today, Ingrid runs The New Savant, a daring fragrance brand, alongside her co-founder, Erica Anderson. I’ve loved getting to know Ingrid over the past six or so years and am thrilled to share some of her insights below. Enjoy! —Alisha
Ingrid Nilsen’s 3 Good Things
A few quick-hit recs from Ingrid…