WEF SmartBrief
Water scarcity | Growth of data centers | Ecolab highlights water challenges for data centers
Created for np3kckdy@niepodam.pl | Web Version
 
November 18, 2025
 
 
WEF SmartBrief
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Technology and the Water Industry
 
The water industry has been developing innovative and advanced technology and AI to reduce water and waste in various applications including data centers, water and wastewater facilities and municipalities. Although researchers around the world are hard at work on solutions to address water-use issues surrounding data centers and AI, there is still a lot of ground that needs to be covered.

This Special Report, sponsored by Ecolab, takes a deeper look at the issues surrounding data centers, AI and advanced technology in the water industry.
 
 
Future-Ready Cooling for the AI Frontier
Keep your data centers running at peak performance with cooling systems that support uptime and reduce resource use, cutting costs and reducing environmental impact. Ecolab brings the proven expertise and innovation to make it happen. Discover More
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Trends
 
Economic impact of water scarcity becoming clearer
Water is becoming a crucial economic variable as climate change and artificial intelligence drive demand. Companies are increasingly using advanced tools such as the Water Footprint Assessment tool to measure their water usage more accurately, revealing the full extent of their dependence on water. Financial markets are beginning to reflect water-related risks, with adaptation bonds and other financial instruments emerging to support water resilience projects.
Full Story: Forbes (tiered subscription model) (11/11)
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Collaboration on water key as data centers grow
The rapid growth of data centers is significantly increasing demand for electricity and water, yet utilities often overlook the sector's impact on supplies in planning, creating challenges for infrastructure resilience, write Pete Elliott and Richard Tribble of ChemTreat. They explore why water systems, power producers and data center operators need to collaborate on integrated resource planning to balance water and energy use while ensuring sustainable operations amid rising demand.
Full Story: Utility Dive (8/7)
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Lack of data center water-use tracking is problematic
Many leading tech companies do not fully disclose the amount of water their data centers consume, and available data often lacks consistency and detail, write Peyton McCauley and Melissa Scanlan of the University of Wisconsin-Milwaukee. The Lawrence Berkeley National Laboratory estimates that data centers in the US consumed 17 billion gallons of water directly for cooling in 2023, a figure that could quadruple by 2028. In this piece, McCauley and Scanlan discuss the lack of transparency in data center water use and how to correct it.
Full Story: The Conversation (8/19)
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AI-powered weather forecasts aid global farmers
 
Submerged farmland in Pakistan.
Submerged farmland in Pakistan. (Raja Imran/Getty Images)
AI-driven weather forecasting models are revolutionizing agriculture by providing accurate, localized predictions at a fraction of the cost of traditional methods. This technology is particularly beneficial for farmers in low- and middle-income countries, who face increasing risks from climate change. Models such as Pangu-Weather and GraphCast have demonstrated their effectiveness, but the challenge lies in implementing these tools where they are most needed.
Full Story: The Conversation (9/3)
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Biosurveillance system proposed to guard food, water
The US food, agriculture and water industries are among the most underprotected critical infrastructure sectors, facing significant threats from adversaries, the FBI has warned. A proposed biosurveillance intelligence, surveillance and reconnaissance system could enhance security by integrating AI and sensors to monitor the supply chain from production to consumption, ensuring timely and accurate threat detection.
Full Story: Food Safety Magazine (8/20)
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Peak Cooling. Peak Performance.
Keep your data centers running at peak performance with cooling systems that support uptime and reduce water usage and energy use, lowering environmental impact. Ecolab brings the proven expertise and innovation to make it happen.​ Discover More
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Deep Dive
 
Ecolab highlights AI-driven water challenges for data centers
Ecolab's latest Watermark Study reveals that as artificial intelligence workloads accelerate, data centers' demand for water is surging -- yet most consumers underestimate the scale of this water use. Only 41% of US consumers are aware that AI systems require significant water, even though water-cooled infrastructure now dominates data center operations.
Full Story: Data Centre Magazine (11/4)
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Calculating the water footprint of AI queries
 
Aerial view of a Google Data Centre being built in Cheshunt, Hertfordshire on 17th August 2024
(Richard Newstead/Getty Images)
AI systems consume significant amounts of water, with estimates showing that a short conversation with OpenAI's GPT-3 can use up to 500 milliliters, primarily for cooling data centers and powering servers. Water usage varies based on location, climate and the AI model used, with newer technologies like immersion cooling and Microsoft's zero-water cooling system offering potential reductions. This piece includes a simple three-step process to help individuals estimate their AI water footprint.
Full Story: The Conversation (9/1)
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UK data centers use less water than expected, study finds
Data centers in England use less water than previously thought, with nearly two-thirds consuming less than 10,000 cubic meters annually, a survey by techUK and the Environment Agency recently found. The report attributes this to the widespread adoption of waterless and closed-loop cooling systems, with more than half of data centers already using these technologies.
Full Story: TechRadar (8/24)
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Data centers explore ways to keep cool
The rise of AI is increasing heat generation in data centers, necessitating more effective and water-conserving cooling solutions, write Veolia executives Ann Feng and David Kirkland. Some operators are turning to treated wastewater, rainwater collection and surface water from sources such as canals or lakes to help keep their centers cool.
Full Story: Water Technology (8/5)
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Leading the Way
 
Sound water stewardship can spur climate resilience
Ecolab CEO Christophe Beck said at a climate conference that climate action must be performance-led, and the company he leads is proving it through water stewardship that integrates AI with energy and supply chain management. Beck's strategy has reduced Ecolab's water impact intensity by 29% and aims for a 40% reduction by 2030. The company has helped customers save 226 billion gallons of water, nearing its 2025 goal of 234 billion gallons.
Full Story: Business Chief North America (10/7)
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Closed-loop geothermal tech combats water loss
XGS Energy has completed a field test of its closed-loop geothermal system in California's Mojave Desert, paving the way for a 150-megawatt project that will support Meta's data centers in New Mexico. The technology presents a pathway to scale geothermal for data centers in water-sensitive regions because it eliminates water loss concerns associated with traditional geothermal solutions.
Full Story: Canary Media (9/30), Heatmap News (9/30)
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Ariz. command center revolutionizes water management
Veolia's new Hubgrade command center in Scottsdale, Ariz., represents a leap in water management, using tools such as virtual reality, drones and AI-driven robotics to oversee systems around the country. The innovations allow for more efficient operations, cost savings and improved water quality, offering municipalities the ability to modernize and enhance their infrastructure.
Full Story: KTVK-TV/KPHO-TV (Phoenix) (9/19)
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