Hi Jan,

Goldcast didn’t just run 100+ events this year—they built a repeatable system that turns events into pipeline. In this session, "Top Plays From 100+ Events That Generated $18M in Pipeline", Goldcast's marketing and product leads break down the actual workflows, sequences, and decisions that made it work.

You’ll see how their team planned, executed, and scaled AI Marketing School—the multi-day virtual event that pulled in $2M+ in pipeline—and the exact steps they use to run every program with consistency.

This isn’t theory. It’s the processes they use every week to keep performance steady and predictable.

What you’ll take with you:

Acquisition + engagement sequences: How they set up invites, reminders, and in-session prompts to drive attendance
Live event operations: How marketing, sales, and product collaborate in real time to capture intent and accelerate follow-up
Post-event content engine: Their workflow for slicing sessions, tagging insights, and turning one event into weeks of usable content
2026 tests: New plays they’re building into next year’s event mix—and why

Count me in!