Business Transformation SmartBrief
What digital twins contribute to accuracy, quality
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November 19, 2025
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CTO's vision fuels Chipotle's digital transformation
 
CANADA - 2025/10/30: In this photo illustration, the Chipotle Mexican Grill logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)
(SOPA Images/Getty Images)
Chipotle Mexican Grill's digital sales have grown rapidly since Curt Garner joined as chief information officer 10 years ago when digital orders accounted for just 5% of total revenue. Through initiatives such as eliminating fax ordering, launching a mobile app in 2017, and introducing a rewards program in 2019, digital sales steadily increased, reaching 10% of sales by 2018 and over 35% of total revenue by 2024. Digital channels now generate the company's highest-margin orders, and innovations such as Chipotlanes and gamified app campaigns continue to drive both engagement and revenue. Garner has also steered Chipotle's venture investments and implemented AI-powered HR tools.

Smart Take: Other restaurant chains are cooking up digital transformations as well, from TGI Fridays to Ben's Soft Pretzels. Last month, burger chain Whataburger hired a new executive in charge of digital transformation, while startup sunday raised a whopping $21 million in Series B funding for its AI-powered restaurant solutions.
Full Story: Forbes (tiered subscription model) (11/18)
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Cybersecurity 2026: The Next Evolution
AI, quantum, and hybrid computing are rewriting the rules of cybersecurity. Join us December 2 at 2PM EST for an exclusive webinar exploring the trends, tools, and tactics that will define 2026. Discover how to future-proof your defenses and outsmart evolving cyber risks. Register today.
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The Future Of ...
 
What's next and what's being dreamed up
 
AI controls satellite orientation in orbit for first time
AI controls satellite orientation in orbit for first time
Researchers have demonstrated an autonomous AI system that can control a satellite's orientation in orbit without human intervention. By using deep reinforcement learning, the AI enables the satellite to adjust its position to specific targets, showing that AI-driven satellite attitude control is feasible under real-world space conditions. This breakthrough could simplify satellite operations, reduce costs, and increase the reliability of future missions.
Full Story: Space (11/17)
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Change Management That Works
 
How leaders can manage change fatigue, drive reinvention
Employees face burnout from an increasing number of change initiatives, but this pace is unlikely to slow, according to McKinsey. Traditional change management focuses on execution, mobilization and transformation, but McKinsey highlights the need for a fourth level: reinvention. Reinvention requires organizations to rethink their core identity and value creation. Leaders must adopt new tools and methods and show humanity and humility to guide their organizations through this challenging but opportunity-rich landscape.
Full Story: McKinsey (11/19)
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Spotlight On ...
 
A closer look at rapidly evolving trends, tech and industries
 
AI "super agent" to drive Levi Strauss' digital transformation
Levi Strauss & Co. is collaborating with Microsoft to launch an AI "super agent" platform next year aimed at streamlining and accelerating digital transformation and corporate workflows. The platform will integrate AI sub-agents across operations, IT and human resources and is part of Levi's strategy to become a more digital-first retailer, enhancing efficiency and customer service. "AI represents a tremendous opportunity for us and is a key unlock as we rewire how we work from our stores to our corporate offices," said Levi CEO Michelle Gass.
Full Story: Digital Commerce 360 (11/17)
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People - Planet - Profitability
 
HR can lead AI transformation in organizations
Generative AI presents both opportunities and challenges for businesses, with many struggling to realize its productivity potential. HR departments can play a crucial role in AI adoption by managing job redesign, training and organizational structure changes, writes Josh Bersin, CEO of The Josh Bersin Company. HR can lead AI transformation by understanding training needs, defining company culture, and designing future-ready organizations, ensuring AI benefits are accessible to all employees.
Full Story: Wired (tiered subscription model) (11/17)
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Attorneys urge employers to maintain DEI efforts
HR Dive (11/17)
 
 
 
 
Going Digital
 
What digital twins contribute to accuracy, quality
Digital twins are transforming industries by providing precise digital replicas of physical environments, enhancing sustainability and efficiency. In infrastructure, digital twins allow planners to visualize and test projects before construction, reducing errors and costs. In manufacturing, they optimize processes, predict failures and improve productivity through real-time simulation and feedback.
Full Story: ET-Edge Insights (11/18)
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AI valuations soar, but productivity gains lag
Bloomberg (11/18)
 
 
 
 
SmartBreak: Question of the Day
 
When actor Arnold Schwarzenegger ran and won the California governorship, who preceded him?
VoteEdmund Brown Jr.
VoteEdmund Brown Sr.
VoteGray Davis
VotePete Wilson
 
 
 
 
ICYMI
 
The most-clicked stories from our last issue
 
 
Santa Monica, Calif., nears water self-sufficiency
Governing (11/17)
 
 
Canadian CIO recognized for digital transformation
Digital Journal (11/13)
 
 
Nvidia, Samsung drive efficient manufacturing with AI
Sustainability Magazine (11/17)