Consumer Brands Association SmartBrief
Bark Air makes the skies much more friendly for pets
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November 19, 2025
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Consumer Brands Association SmartBrief
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Consumer Brands' Gallo: Food safety is our priority
Sarah Gallo, senior vice president of product policy and federal affairs at the Consumer Brands Association, joined the FDA Watch podcast to discuss the association's commitment to food safety, how the FDA's structure is changing and the evolution of GRAS policy. She emphasized the merits of a federal standard rather than a fragmented collection of state food regulations, discussed progress toward front of pack labeling as well as the current Facts Up Front initiative and emphasized the willingness of food and beverage manufacturers to collaborate with the FDA to keep the food supply safe.
Full Story: FDA Watch Podcast (11/17)
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Resilient APIs Start Here
Salesforce integrations are powerful—and exposed. Attackers target APIs, abuse OAuth, and inject malicious payloads. On December 3rd at 3PM EST, join Salesforce and Veeam for a webinar on building secure, adaptive systems that safeguard customer data even when threats break through. RSVP today!
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Company Watch
 
Bark Air makes the skies much more friendly for pets
 
Comfortable airplane seate with Bark Air pillow
(barkair/Instagram)
Bark Air, a dog-friendly airline created by pet product brand Bark, has served more than 1,000 dogs in its first year, generating over $6 million in revenue. The airline aspires to make pet travel less stressful and more enjoyable, with destinations including Los Angeles, London, Paris and San Francisco.
Full Story: CO— (US Chamber of Commerce) (11/17)
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Nestle weighs its options for future of its vitamin brands
Consumers are shifting toward premium supplements, influencing Nestle's long-term plans for its mass-market vitamin brands, including Nature's Bounty and Puritan's Pride. Factors such as the fragmented supplement market, regulatory changes and anemic interest from industry rivals may complicate the process, although private equity firms may be interested.
Full Story: Inside FMCG (Australia) (11/19)
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Cambio redefines single-serve coffee with aluminum pods
Cambio Roasters, founded by former Keurig executives, is revolutionizing the single-serve coffee market with recyclable aluminum pods that work with Keurig brewers. The pods are currently available in 5,000 stores, with the company planning to triple its retail presence next year and distribute 200 million pods by 2030.
Full Story: CO— (US Chamber of Commerce) (11/13)
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Hormel redefines its strategy to succeed at ecommerce
Finding success in ecommerce requires a different strategy than in traditional stores, something Leslie Lee, vice president, digital experience at Hormel, manages as the proportion of digital-native shoppers continues to grow. "[W]e have to be where the digitally-enabled and -native consumers are finding information and buying products," says Lee.
Full Story: FoodNavigator (11/19)
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General Mills enhances cereal options with Kernza
General Mills has introduced Kernza, a perennial grain known for its environmental benefits, to four of its cereals: Honey Nut Cheerios, Blueberry Chex, Cinnamon Toast Crunch and Lucky Charms. The addition of Kernza is part of General Mills' commitment to sustainability, as the grain helps improve soil health and reduce carbon emissions.
Full Story: Baking Business (free registration) (11/18)
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Transforming retail operations with mobile solutions
Retailers face labor shortages, rising customer expectations and unpredictable supply chains, which drive them to reinvent their operations. With mobile technology, retailers can provide real-time visibility, contactless payments, digital receipts and loyalty programs. This paper explores how mobile solutions transform retail operations and engage consumers.
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Trends
 
2025 is 3rd consecutive year of lower Thanksgiving costs
The cost of a Thanksgiving dinner for 10 has dropped for a third consecutive year to $55.18, a 5% decrease from last year and the lowest price since 2021, according to the American Farm Bureau Federation. Wholesale prices for fresh turkeys have risen compared to last year, but retailer promotions have resulted in significant savings for shoppers seeking a holiday bird.
Full Story: Reuters (11/19)
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FMCG market to reach $8.1 trillion by 2029
What's next for FMCG? Find market forecasts and emerging trends to spot growth opportunities for your brand—all inside the 2025 edition of Euromonitor's global FMCG outlook report. Use these data-driven insights to help build your best strategy yet. Download now for the facts and figures.
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New Product Spotlight
 
 
Cheese Advent Calendar from Lactalis and Kraft Natural
Supermarket Perimeter (tiered subscription model) (11/17)
 
 
Frank's RedHot Spicy Gummy Bears from Huer Foods and McCormick
Candy Industry (free registration) (11/17)
 
AWS re:Invent 2025 registration is open
Registration is now open for AWS re:Invent 2025! Join us in Las Vegas from December 1-5 to gain endless AWS skills. Get certified, master new services, and solve your toughest architecture challenges. Register now.
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Consumer Brands News
 
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ICYMI: Building on Our Source Reduction Success: The Next Chapter in Sustainable Packaging
Every year on November 15, Consumer Brands Association celebrates America Recycles Day as a moment to highlight sustainability as a core priority for the CPG industry. This year, we're excited to share a new study commissioned by the Consumer Brands Association, AMERIPEN and the Consumer Technology Association that shows industry-led source reduction efforts cut packaging volume by about five million metric tons from 2019-2024. For more than two decades, companies have worked to reduce packaging at the source by using fewer resources while keeping products safe and consumers satisfied. The findings highlight growing industry commitment and innovation, from lightweighting to smarter materials and refillable options. Continued progress will take collaboration across the value chain, but by innovating responsibly together, we can build packaging that protects both people and the planet. Read more.
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