This week's PR Roundup examines an AI-generated McDonald's holiday ad gone wrong, a new study by Ruder Finn that reveals employee optimism around AI, and Beaches going all-in on experiential for an Elf on the Shelf vacation no family will soon forget.
Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester. Angela Fotopoulos, Marketing Director, Godiva, Pladis Americas, dishes on all the details.
This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.
The company is turning its attention to the sell side, zeroing in on the ad tech firms that move inventory for publishers -- the supply-side platforms.
Google is testing a number of new sports-related search features within Google Search. These include a "What's new" section, "Discover more" section, a Play-by-play section, What people are saying and more.
