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Monday, December 22, 2025

Search Engine Roundtable

Daily Search Forum Recap: December 19, 2025

Chief Marketer

Patreon Pushes Content Subscriptions in Lieu of Gift Cards for Last-minute Holiday Shoppers

Since November 2024, revenue from gifts has increased 250% at Patreon. The platform's Marketing SVP discusses the brand’s marketing point-of-view and holiday campaign.

Marketing Week

Consumer confidence edges up but marketers warned it’s ‘nothing to get excited about’

With consumer confidence at the same level as this time last year, 2025 has been a "year of no progress", according to GfK.Source

SEMrush Blog

Should You Invest in Growing Your AI Visibility?

Learn AI visibility is worth investing in for your business and how to forecast future growth based on trends.

CMSWire

Conductor Launches ChatGPT App for AI Search Intelligence

Enterprise SEO platform brings brand visibility tracking directly into OpenAI's interface.Continue reading...

ON-DEMAND TRAINING

American Marketing Association

Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

Adweek

Ads of the Week: 6 Campaigns That Caught Our Eye, From JCPenney to Nike

From JCPenney's cheeky festive fare to Nike's spirited ode to soccer, these are the week's most notable ads.

Social Media Today

YouTube Expands Voice Replies, Superchat Goals, AI Creation Tools and More

A broad range of expansions in YouTube's final feature update of the year.

Marketing Week

Marketing is not CapEx, stop saying it is or risk ridicule from finance

By confusing marketing for capital expenditure, marketers aren’t ‘speaking the language of finance’, they’re just using technical terms inappropriately.Source

Digiday

Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers

When characters and mascots are allowed to live inside generative systems, they stop being event-based and start becoming environmental.

Chief Marketer

Survey: B2B Tech Firms Race to Keep Up with AEO, More-Agile Competitors

When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing.

Social Media Today

Instagram’s Implementing New Limits on Hashtag Use

Instagram will implement a five tag limit per post.

Adweek