The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and...
The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and...
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
View in Browser
Monday, December 22, 2025
 
article image
Chief Marketer
The GAM Changes On Publishers’ Wish List
The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up.
Read More
 
article image
Adweek
2025 Was The Year of Shedding
The most helpful leadership idea I heard this year wasn’t from a LinkedIn guru or a best-selling management book, but from Chinese Astrology. It turns out that 2025 was the […]
 
banner image
Marketing Week
‘Our job is growth’: How marketers can boost business in a subdued 2026
With low GDP and lacklustre consumer confidence forecast, marketers will have to start small, spend wisely and lean on the power of incremental innovation to drive growth in 2026.Source
 
article image
Adweek
3 Ways Consolidation Will Hit Commerce Media in 2026
Experts expect some retailers to band together while others will cut out adtech middlemen.
 
article image
CMSWire
Five9 Names Amit Mathradas Its Next CEO
The appointment of Amit Mathradas highlights Five9’s belief that the future of CX leadership lies in AI execution, not experimentation.Continue reading...
 
banner image
ON-DEMAND TRAINING
article image
American Marketing Association
Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

 
article image
American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
article image
American Marketing Association
Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

 
article image
Chief Marketer
Think Pink: A Preview of the First-Ever Barbie Dream Fest
Physically, much of the country is battling winter weather, but mentally, Barbie superfans are already in sunny Florida basking in the glow of the first-ever Barbie Dream Fest.
 
article image
Marketing Week
Marketing is not CapEx, stop saying it is or risk ridicule from finance
By confusing marketing for capital expenditure, marketers aren’t ‘speaking the language of finance’, they’re just using technical terms inappropriately.Source
 
article image
Marketing Dive
Campaign Trail: Tiffany’s blue boxes become portals for the holidays
Created by Anomaly, “Love is a Gift” stars Anya Taylor-Joy and builds on a 2024 holiday effort that generated 57 million organic views.
 
article image
Search Engine Roundtable
Google Search Testing New Sports Features
Google is testing a number of new sports-related search features within Google Search. These include a "What's new" section, "Discover more" section, a Play-by-play section, What people are saying and more.
 
article image
Contently
What’s in Store for the Future of Search in 2026? 5 Predictions
What’s unfolding in the world of search is a much more seismic shift than simply another optimization cycle or a...
 
article image
Seth's Blog
Bottomless
Seth Godin's Blog on marketing, tribes and respect
 
article image
CMSWire
Brevo’s $583 Million Funding Round Signals a CRM Market Reset
The funding points to a shift away from bloated systems toward faster, AI-driven CRM platforms built for execution.Continue reading...