It's soothing to tell yourself stories about why you haven't accomplished what you want. 

Gives you a reason why nothing has worked for you. 

I read a book recently called 'The Courage To Be Disliked' that goes deeper on this. 

Example:

Commenters online claiming that I take steroids to look the way I do. 

(in case you didn't know - I don't)

I could do that too, if I took stuff 

Of course he looks like that, it's just the drugs

But here's the rub. 

Even though it feels good in the short term, it keeps you stuck. 

I've always been a bigger guy

No matter what I do nothing works

Life has just been way too busy lately

ALL of those things are so much easier to admit than: 

Fitness hasn't been a priority for me

I could do that too, if I put in the work

Of course he looks like that, he's been consistent for years

They sting, but they help you move forward. 

Challenge just ONE belief of yours today. 

Life has just been way too busy lately. 

Do you have 20 minutes, 2-3x per week for some pushups and squats? 

Could you place an online grocery order to get healthy food in the house? 

If you want to keep telling yourself stories about why it'll never work for you, go ahead. 

When you're ready to change - this is how you start. 

- Matteo 

PS: initial response to my affordable group coaching program has been huge... 

I've been building it for some time now. For first access when I open HQ - click here