TWICE SmartBrief
As Consumer Expectations Skyrocket, How Must Retailers Redefine Loyalty? | Retail sales rose more than expected in November | Brands Now Have To Convince AI They're Awesome So AI Will Convince You
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January 15, 2026
 
 
TWICE SmartBrief
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As Consumer Expectations Skyrocket, How Must Retailers Redefine Loyalty?
 
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According to the 2026 Customer Loyalty Engagement Index put forth by Brand Keys -- its twenty-eighth such annual measurement -- a few striking bits of statistical data were put forth. Chief among these: A sea-change in the expectations put forth by today's consumer, one which threatens to push retailers to be much more dynamic and responsive to day-to-day shopper desires.
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