Media and creative agencies face a range of threats in 2026, from generative AI to media fragmentation and the continued dominance of Meta and Google’s platforms. We’ve brought together five different ways of seeing the agency sector as things stand now.

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OTHER THINGS TO KNOW

• The discussion around brand safety and suitability has matured. The industry is now entering a new phase, where brands expect more control, more extensibility into walled gardens and closer accountability to outcomes. Partner insights from Channel Factory.
• Context takes many forms, often operating beneath the surface of consumer activity. Marketers are increasingly using technology to interpret these micro-signals, enhancing predictive accuracy and creative alignment. Partner insights from Experian.
• Weather impacts what people try, buy and how they feel. This powers targeting to predict the moments when weather shifts a consumer’s mindset toward purchase, driving sales and long-term growth. Learn more in this video. Partner insights from The Weather Company.

PARTNER INSIGHTS FROM KEEN DECISIONS SYSTEMS

PARTNER INSIGHTS FROM NPR

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