The relationship between a man and a T-shirt is rarely neutral. It’s often built on a habit and a certain refusal to overthink things. To understand why, we did a little experiment including one of our most popular T-shirts: the Cotton Hi-Neck T-Shirt.
We invited three very different men from our community, each creative in their own right, to do what they’d normally do with a T-shirt – wear it, live in it, and make sense of it in their own way. From how many T-shirts they own and why to how this one fits into the rotation, dive into the interview.
