Try-Hards Are Hot Again.
For years, playing it cool was the vibe—nonchalant, unbothered, spontaneous.
Recently, however, the call to put an end to nonchalance is being heard. On TikTok, creators are urging followers to try to put themselves out there. Welcome to the era of chalance.
Effort is a flex in life and in dating. New data from Hinge surveyed 6,000+ daters and confirmed what many of us have been quietly craving: intentionality. In its survey, Hinge found that 72% of women say they care more about a potential partner putting effort into building a relationship than earning a higher income. Translation? The bar isn’t “rich.” It’s “thoughtful.” And effort doesn’t mean grand gestures. It means consistency, planning, and showing you’re paying attention.
Survey participants said that planning is the new love language. When daters say “effort,” they mean specifics: 74% say making concrete plans shows effort, 84% say a thoughtful date matters more than the price tag, and 60% of men say planning consistent dates is important in their relationships.
Nonchalance used to signal confidence. Now it reads as indifference. Searches for “chalant”—aka the opposite of nonchalant—are up 217% in 2025, proving this isn’t just about dating apps. In careers, friendships, wellness—putting in effort is no longer “trying too hard.” It’s self-respect. We’re in a post-irony era where caring is cool again. Showing up is cool. Planning ahead is cool. And honestly? So is being the person who texts first.
The Bottom Line: The hottest thing you can be right now is invested, because the new status symbol isn’t detachment, it’s effort.